Covalent partners with Dieste to design iphone App that Allows Reality TV Series Cast to Update Social Media Content When Traveling Out-of-Network Range...iphone App with Out-of-Network Feature Supports Series Produced By Discovery en Español FOR IMMEDIATE RELEASE PRLog (Press Release) –...
Jelly Belly's mobile-optimized Web site Candy maker Jelly Belly Candy Co. is improving conversion and bounce rates among smartphone users with the mobile-optimized Web site it launched. The company decided to optimize for mobile after noticing the high volume of mobile users on its traditional Web site...
Bank of America is currently testing mobile banking functionality that lets customers make deposits remotely. The company is also introducing a new mobile banking service that lets customers manage their finances on the go. Customers who use the service will pay no monthly maintenance fee, regardless...
A YuMe HTML5 video pre-roll advertisement The arrival of HTML5 signals new opportunities for content owners to monetize mobile video, according to a video advertising executive. The decision by Apple to not enable Adobe Flash on its suite of mobile offerings, including the iPhone, iPad and iPod touch...
Increase brand loyalty and drive foot traffic using mobile Alas, the salad days of summer are almost over, which means that marketers need to have a solid game plan for using mobile to promote sales and drive foot traffic during Labor Day weekend. While the back-to-school rush is already in full swing...
Domino's partners with Izea for location-based mobile loyalty initiatives Domino’s Pizza and Jones Soda Co. are among the brands using location-based mobile marketing tactics to reward consumers for their loyalty and to drive repeat purchases. To power the initiatives, the brands tapped Izea’s...
Contrary to popular belief, video didn't kill the radio star, YouTube didn't knock off TV and Twitter didn't shut down blogging. However, in each case the steady advance of new technology definitely forced the incumbents to evolve. One can argue, for example, that some of the more established blogs on...
I bet I got your attention with that one. Right? Good because I meant it. Not in the annual "this is the year of mobile"-type of chant marketers often sing. Nope, I mean that this is the pivotal moment in history when advancements in mobile technology combined with dramatic, global demographic...
Some notes about, and context for, the latest weekly Trendrr chart, a collaboration between Advertising Age and social-media tracking service Trendrr Pro : I'm taking a look at Twitter buzz surrounding "Inception" again this week (after last Wednesday's look at pre-opening buzz ) because, well...
Domino's rewards loyal patrons Domino’s Pizza claims that its mobile program via Foursquare has contributed to a 28.6 percent increase to the pizza chain’s online profit across Britain. In its earnings release Domino’s said it has been increasing its online activity to grow this sector...
Yahoo debuts a new mobile rich media ad unit Mobile advertising is expected to quadruple over the next five years, from $313 million in spending today to more than $1.2 billion in 2015, according to ABI Research. A survey conducted by ABI Research in February found that 28 percent of mobile subscribers...
Man hand While women are stereotyped as shopaholics, when it comes to mobile shopping, males are outpacing their female counterparts by a good margin, according to a Mobile Shopping Insights study by InsightExpress. Of upmost importance is the mobile phone’s close proximity to consumers while they...