Some notes about, and context for, the latest weekly Trendrr chart, a collaboration between Advertising Age and social-media tracking service Trendrr Pro:
- I'm taking a look at Twitter buzz surrounding "Inception" again this week (after last Wednesday's look at pre-opening buzz) because, well, how could I not? "Inception" has quickly become the new Trending Topics constant on Twitter -- a presence as comfortingly redundant as the World Cup was until recently, or Justin Bieber was until the spring (when Twitter changed its algorithm to downplay his Twitter dominance).
- The post-opening Twitter buzz numbers have been truly breathtaking. ("Inception" did $60 million in its opening weekend box office -- about 20% above its projected take.) A lot of times the buzz about blockbusters will peak at opening, then immediately plummet once fans' curiosity has been satisfied. (The latest "Twilight" installment, for instance, pretty much disappeared from Twitter's Trending Topics list by the Monday after its opening weekend.) "Inception" was named-checked 110,000 times on Twitter on Friday, grew to 125,000 on Saturday, and grew again to 127,000 on Sunday. (check out the rest of the story)