Snoop Dogg taps Myxer
Rap mogul Snoop Dogg is using the mobile channel to drive sales of his CDs, DVDs and ringtones, giving away free mobile video content and wallpapers and running a sweepstakes.
The rapper’s agency Cashmere has partnered with mobile entertainment content provider Myxer to promote the upcoming release of Snoop Dogg’s CD and DVD combination More Malice, the follow-up to the Malice N Wonderland album. As part of the promotion, Snoop will use Myxer’s MobileStage product to deliver exclusive, behind-the-scenes branded mobile video content.
“Snoop Dogg was looking for an innovative way to use mobile marketing technology as well as work with a company that has a huge mobile audience,” said Steve Spiro, vice president of marketing at Myxer, Deerfield Beach, FL. “With Myxer, he was able to find both. (get the rest of what Snoop is doing)