Advanced Mobile Marketing

Cutting Edge Mobile Marketing

Covalent Mobile can also enable advanced “niche” campaigns for marketers seeking to explore the cutting edge of mobile marketing. These campaigns feature the newest technologies that that have the upside of high “wow factor” and interest amongst early adopters, but with lower mass market effectiveness due to the requirements of advanced phone capabilities and/or consumer expertise.

• Mobile Commerce and Physical Merchandise

  Orders for physical merchandise can be placed via mobile phones - using text messaging, mobile sites or IVR for example - and billed to credit card accounts...

• Location Based Services

  Mobile phones have the capability to provide instantaneous information on their precise geographic location. Location based mobile marketing allows the...

• Social Networking

  Using mobile services such as text message subscription groups, peer-to-peer communications can be created within a branded community or affinity group...

• User Generated Content

  Content created by consumers (often with their camera phones) can be sent to marketers as part of interactive mobile marketing campaigns....

• Bluetooth

  Bluetooth kiosks can transmit text messages, content downloads, mobile site links and more to bluetooth enabled phones....

• Multimedia Message Service (MMS)

  MMS extends SMS (text messages) to include longer text, graphics, audio and video, effectively making SMS marketing campaigns media rich....

• Picture Recognition/QR Codes

  Consumers use camera phones to snap photos of Quick Response (QR) "barcodes" or any printed or digital graphic image (logo, full print ad etc...