Mobile Voice Channel Marketing (IVR)

Mobile Voice Channel Marketing (IVR)

Voice channel mobile marketing, including Interactive Voice Response (IVR), uses the most common phone functionality–the simple voice call. IVR allows consumers to opt in to mobile campaigns with a voice call, with the brand responding with a voice call or a text message. Conversely, consumers can send a text message to opt in that will instantly trigger a voice call back from a live or automated operator. Countless campaign ideas are possible with IVR strategies and tactics.

• Mobile Site Links

  Simple voice call opt-in instantly sends a text message with a mobile Internet site link that opens with a single click.

• Consumer Data/Profile Gathering

  Text/voice opt-in with a voice call back to gather consumer info to build consumer profile database for further direct marketing initiatives.

• Product Sampling Programs

  Consumers can text (or call) to opt-in for a product sample, with an automated return call that records their address info (and any other profile data...

• Interactivity With Broadcast Media

  Text opt-in can trigger instant return call backs with promotional audio from TV and radio programming, or voice menu interactivity with broadcast programming...

• Mobile Coupons

  A voice call opt-in results in a mobile coupon sent instantly to the phone.

• Branded Content Distribution

  Give consumers the choice to call for branded mobile content using voice menus to choose their download.

• Sweepstakes, Voting & Contest Entry

  Use voice calls as an alternate opt-in to mobile quizzes, sweepstakes, polls etc. with optional return text message.

• Integrated Voice + Text Campaigns

  Integrate the voice channel to create campaigns that remove technology barriers and make it as easy as placing a call to participate in mobile marketing...